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6 new Sessions on Key Account Management

Following the successful launch of the videocasts collection on Key Account Management, CrossKnowledge is proud to present another series of 6 Sessions created with Diana Woodburn.

Recognized as an influential specialist in the inner workings of key account management, Diana Woodburn and co-author of a leading reference in the field "Key Account Management: The Definitive Guide". Providing consulting and training services to large international groups via her consultancy firm, Marketing Best Practice, Diana heads up its academic formalization at Cranfield University in the UK.

 

Do you have an in-depth knowledge of your clients and strategic relationships?

 

In this new collection, Diana Woodburn gives us a better understanding in the role and challenges of an effective key account manager. How do you choose the right key accounts? How do you create the best relationship? How do you make sure you are not just selling products and services, but truly creating value for your customers?

6 new Sessions on Key Account Management

 

Assuming the role of key account manager,

Are you a key account manager? If so, both your customers and your company need more from you than they would from a salesperson. Get a better understanding of this new role!

 

Choosing Key Accounts,

Your key accounts will not necessarily be your best or oldest customers. Applying a rigorous selection process will help you avoid major disappointments.

 

Categorizing key accounts,

Your company wants to manage its key accounts like a portfolio, with maximum returns and minimum risks. To do this, you need to know what your key accounts think about your company. This will help you to identify different asset categories among them.

 

Choosing the right relationship level with key accounts,

Your company will not have the same level of relationship with all of its key accounts. Everything depends on what each key account is looking for and the opportunities for growth. As a key account manager, you need to know how committed you need to be and which resources to dedicate to each account.

 

Mapping your key account team’s contacts,

Developing your network of key account contacts is not limited to maintaining good personal relationships with particular people. Your task is to help the business by implementing an organized approach, which will help you develop relationships between your company and each account.

 

Being an expert in your key account,

As a key account manager, you are not just trying to sell products and services to your clients; you are helping them to add maximum value for their own customers. This means you will need to know them well.

www.crossknowledge.com

The CrossKnowledge suite is a cloud-based technological platform made up of exclusive applications dedicated to the deployment of your training strategies. It allows you to implement blended learning and social learning programmes, to develop distance learning content and skills assessment programmes… or to organise combinations of these different types of project.

It allows you to implement the following:
• blended learning projects using our Training Solutions technology;
• social learning projects using our Community Solutions technology;
• mentored learning projects using our Mentoring Solutions technology;
• professional e-learning content development using our Mohive authoring tool. … and to offer a new learning experience.

CrossKnowledge believes that such a platform must not be restricted to classroom and e-learning strategies, but must combine formal and informal learning (on-line dialogues, blogs, etc.), long-term learning paths and immediate training, and PC-based and mobile learning experiences, all built into a single Learning Portal.

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> 16/05/2017 - CrossKnowledge, a Wiley brand, and leader in digital learning solutions...

> 02/05/2017 - CrossKnowledge: Top 20 Training Outsourcing Companies

> 07/02/2017 - Interview (e-learning): Steve Fiehl, co-founder & CIO of CrossKnowledge

> 06/01/2017 - MOOC: From one-on-one training to collective knowledge-building

> 20/12/2016 - Boost your L&D visibility & credibility – The Annual Learning Report

> 05/12/2016 - Get Big Things done through Connectional Intelligence: a new videocast program by Erica Dhawan

> 08/11/2016 - OpenBooks: A new collection to drive workplace performance and productivity

> 12/09/2016 - CrossKnowledge launches a new training technology that transforms individuals as well as the company.

> 31/08/2016 - In our increasingly digital world, empathy and connection are essential tools for establishing more human interactions.

> 19/07/2016 - Management 3.0 : a new videocast program by Jurgen Appelo

> 15/06/2016 - CrossKnowledge is proud to support the Towards Maturity Benchmark Study.

> 30/05/2016 - Crossknowledge is proud to support the Towards Maturity Benchmark Study

> 14/04/2016 - CrossKnowledge rewards its partners with “Partner of the Year Award”

> 16/03/2016 - CrossKnowledge offers fully integrated solution as answer to mobile learning challenges

> 04/03/2016 - Collaboration Superpowers: a new videocast by expert in remote teams, Lisette Sutherland

> 17/02/2016 - MySalon-Edu, first MOOC for hairdressers and beauticians, developed with L’Oreal

> 02/02/2016 - 5 years of collaboration with Clarins: the CrossKnowledge solutions deliver real impact on business

> 18/01/2016 - Designing an agile organization: a new videocast program by Christopher Worley

> 22/12/2015 - 2015 Brandon Hall Excellence Awards

> 13/11/2015 - Big data and digital organizational culture

> 30/10/2015 - CrossKnowledge partners with Junior Achievement USA to support future entrepreneurs

> 23/09/2015 - Brandon Hall honors CrossKnowledge with 2015 Excellence Awards

> 10/09/2015 - CrossKnowledge announces its participation at World of Learning 2015 in Birmingham

> 20/08/2015 - CrossKnowledge named to 2015 Top 20 Learning Portal Companies List by Trainingindustry.com

> 24/07/2015 - CrossKnowledge launches “Learn” app

> 17/07/2015 - 6 new Sessions on Key Account Management

> 03/07/2015 - Testimonials: Ricoh Americas and Credit Libanais share their CrossKnowledge experience

> 27/05/2015 - CrossKnowledge is part of the "TOP 20 Content Development Companies List 2015"

> 19/05/2015 - 11 new videocasts on Lean Management with Gad Allon, Professor at the Kellogg School of Management

> 13/05/2015 - Back to Talent 2015, the CrossKnowledge Academy Conference

> 15/04/2015 - New Feature in the CrossKnowledge Learning Suite : LinkedIn

> 27/03/2015 - 13 new videocasts on the digital transformation of businesses with David R. Bell, Professor at The Wharton School.

> 06/02/2015 - Gavisus partners with CrossKnowledge to provide Nordic leadership development programmes

> 22/01/2015 - CrossKnowledge: 2015 Top 20 Authoring Tools Companies by Training Industry

> 15/01/2015 - CrossKnowledge Honored as Top E-Learning Company by 2014 Brandon Hall Excellence in Technology Awards

> 27/11/2014 - 11 new videocasts about digital transformation by Martha Gabriel

> 18/11/2014 - 12 November 2014 New Modules Improve the E-Learning Experience through Intuitiveness, Scalability and Mobility

> 28/10/2014 - Learning is Shifting, Changing, Expanding, Compressing and Personalizing!

> 16/10/2014 - CrossKnowledge Honored by Chief Learning Officer Magazine for Excellence in Blended Technology

> 29/09/2014 - Executives forecast increasing connection between business outcomes and workforce development

> 28/08/2014 - CrossKnowledge is a finalist of the Learning in Practice awards!

> 16/04/2014 - Wiley Signs Definitive Agreement to Acquire CrossKnowledge

> 24/03/2014 - Medicinfo and CrossKnowledge join forces to launch a unique e-health & wellbeing solution

> 19/12/2013 - ACCA announces new tripartite partnership with CrossKnowledge and BPP to deliver Continuing Professional Development

> 15/11/2013 - New videocast series about "Key Account Management" with Diana Woodburn

> 11/10/2013 - CrossKnowledge Named to "2013 Top 20 Learning Portal Companies List" by Trainingindustry.com

> 09/09/2013 - CrossKnowledge takes over Digital SK and plans to speed up investments in Brazil.

> 08/07/2013 - CrossKnowledge Learning Suite, release 13.1

> 03/06/2013 - Interview (e-learning) - Steve Fiehl, Chief Innovation Officer from CrossKnnowledge - answers our questions