Compare software
Find information

Press and News

<< Back

 

Adobe Named a Strong Performer in Digital Experience Delivery Platforms by Independent Research Firm

Adobe (Nasdaq:ADBE) today announced that Adobe Marketing Cloud has been recognized as a Strong Performer in “The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014” report by Forrester Research, Inc. Adobe was among the select companies Forrester invited to participate in the independent report, its first on the topic, which evaluated the 13 most significant software vendors in digital experience delivery platforms across 29 criteria. Adobe was positioned highest in current offering and among the top two vendors in strategy.

“Adobe has leveraged acquisitions from Day Software and Omniture among others to establish a platform with a broad array of functionality,” stated the Forrester report. “Its digital experience delivery capabilities include WCM, DAM, targeting, and social. Adobe embeds these as part of a ‘marketing cloud’ that also includes analytics, media optimization, and campaign management.”

The report added, “Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile.”

“The ability for brands to deliver personalized digital experiences across channels and devices has never been more important. It’s a point confirmed by virtue of Forrester’s first report on the topic,” said Suresh Vittal, vice president of marketing strategy, Digital Marketing, Adobe. “We believe our strong position and reference as a ‘pioneer’ in the report underscore our commitment to lead and innovate. Our global customers count on Adobe Marketing Cloud to maximize their impact; we’ll continue to push the boundaries to help them succeed.”

Adobe Marketing Cloud includes a comprehensive set of market-leading solutions to support digital experience delivery, such as Adobe Experience Manager for Web and app experience management; Adobe Campaign for cross-channel campaign management; Adobe Analytics for advanced, real-time Web and mobile analytics; Adobe Target for A/B and multivariate testing, targeting and optimization; and Adobe Social for social marketing.

About Adobe Marketing Cloud

Now there’s a place that puts everything digital marketers need in one spot. It’s called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign management solutions as well as core services and mobile capabilities that bring together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever.

www.adobe.com

Adobe Captivate 9: Create any kind of eLearning end-to-end. For any device.
With new Adobe Captivate 9 you can create virtually any kind of aesthetically attractive and instructionally sound eLearning. Go seamlessly from storyboarding to responsive eLearning and everything else in-between using a single easy-to-use tool. Dip into the exclusive 25,000+ asset store to enrich your content. Enjoy the power of being able to create amazing courses that run seamlessly across desktops and mobile devices.
Learn more

More details of this software

Publisher press


> 11/05/2017 - Adobe Summit EMEA 2017: Creating Exceptional Customer Experiences

> 06/04/2017 - AI, VR, IoT and Kate McKinnon Headline Adobe “Summit Sneaks”

> 03/03/2017 - Adobe Empowers Businesses to Transform at Adobe Summit

> 22/02/2017 - The Role Of Critical Thinking In Modern Business Training

> 02/02/2017 - Adobe’s Board of Directors Elects Adobe CEO Shantanu Narayen as Chairman

> 03/01/2017 - Adobe Completes Acquisition of TubeMogul

> 06/12/2016 - Adobe Data Shows Cyber Monday Largest Online Sales Day in History With $3.39 Billion

> 22/11/2016 - Adobe Named a Leader in Lead-to-Revenue Management Platform Vendors by Independent Research Firm

> 04/11/2016 - Creativity Pays: Global Survey From Adobe Links Being Creative to Stronger Personal and Professional Success

> 27/10/2016 - World’s Top Creators Headline Adobe MAX

> 19/10/2016 - Adobe Named a Leader in Gartner 2016 Magic Quadrant for Digital Marketing Analytics

> 06/10/2016 - Media Alert: Adobe Survey Reveals Americans’ Dependence on Email

> 16/09/2016 - Media Alert: Adobe Releases Lightroom for Mobile 2.5 Enabling Mobile DNG Raw Photography on iOS 10

> 08/09/2016 - Adobe Unveils New Virtual Reality, Character Animation and 3D Innovations at IBC 2016

> 15/07/2016 - Adobe Creative Cloud Innovations Take Creativity From Blank Page to Brilliant

> 27/06/2016 - Interview (e-learning): Gourav Sinha, Marketing Manager of Adobe

> 23/06/2016 - Adobe Positioned as a Leader in Gartner Magic Quadrant for Mobile App Development Platforms

> 07/06/2016 - Adobe Launches Spark: Visual Storytelling Apps for Everyone

> 26/05/2016 - Adobe Names Cynthia Stoddard as Senior Vice President and Chief Information Officer

> 13/05/2016 - Media Alert: Adobe Launches Public Sector Cloud Offerings on Amazon Web Services in Europe

> 04/05/2016 - Adobe Sign Debuts, Integrated with Adobe Marketing Cloud for Paperless Customer Experiences

> 22/04/2016 - Adobe Unveils Breakthroughs in Video and Film Production

> 08/04/2016 - Adobe Summit 2016: Are You An Experience Business?

> 29/03/2016 - Adobe Announces Cross-Device Co-op to Enable People-Based Marketing

> 11/03/2016 - Opera House Embarks on Digital Transformation with Adobe

> 16/02/2016 - Media Alert: Adobe to Unveil Next Generation Marketing Cloud at Summit

> 08/02/2016 - Adobe Video Tools Get Rave Reviews at Sundance 2016

> 14/01/2016 - Distracted and Device-Hungry: Global Consumers Demand That Brands Entertain Them

> 21/12/2015 - Accenture and Adobe Expand Alliance to Advance Digital Transformation for Life Science, Healthcare, and Financial Services Organizations

> 26/11/2015 - Adobe Named a Leader in Data Management Platforms by Independent Research Firm

> 31/07/2015 - Interview (e-learning): Priyank Shrivastava,director of product marketing at Adobe

> 23/06/2015 - Adobe Unveils Milestone 2015 Creative Cloud Release

> 04/06/2015 - Adobe Announces 2015 Release of Technical Communication Suite

> 26/05/2015 - Adobe Report Predicts Summer Travel Spend to Increase to $65 Billion

> 18/05/2015 - Adobe Advances Programmatic Advertising with New Dynamic Creative Technology

> 12/05/2015 - Adobe Advances Integration of Big Data with Creative Content

> 29/04/2015 - Adobe Delivers Major Innovations to Creative Cloud Photography

> 23/04/2015 - Adobe Positioned as a Leader in Gartner Magic Quadrant for Multichannel Campaign Management

> 26/03/2015 - Adobe Reports Strong Q1 FY2015 Financial Results

> 17/03/2015 - Adobe Pushes Boundaries of Marketing at Summit 2015

> 09/03/2015 - Adobe Photoshop Turns Twenty-Five

> 24/02/2015 - Media Alert: Adobe Summit to Feature Industry Luminaries, Digital Marketing Innovations

> 11/02/2015 - Adobe Launches Cloud Solutions for Government at Digital Government Assembly

> 03/02/2015 - Super 7 Tips To Create Responsive Courses with Adobe Captivate 8

> 23/01/2015 - Adobe Announces Program to Repurchase $2.0 Billion of Stock by End of FY2017

> 14/01/2015 - Top 5 productivity tips for Adobe Captivate

> 09/01/2015 - Adobe Positioned as a Leader in Gartner Magic Quadrant for Digital Marketing Hubs

> 05/01/2015 - Interview (e-learning): Dr. Pooja Jaisingh, Sr. eLearning evangelist of Adobe

> 16/12/2014 - Adobe Data Shows Cyber Monday Sales Up 16 Percent; Large Retailers See Biggest Gains

> 04/12/2014 - Adobe Learning Summit 2014 session recordings now available!

> 18/09/2014 - ADOBE LEARNING SUMMIT - Explore New Frontiers , Oct 27, Las Vegas

> 15/09/2014 - Adobe and Publicis Groupe Team Up to Deliver First Always-On Global Marketing Platform

> 04/09/2014 - Adobe Named a Strong Performer in Digital Experience Delivery Platforms by Independent Research Firm

> 24/06/2014 - Adobe Presenter 10 Enables on-Demand eLearning

> 10/03/2014 - Organize your eLearning Projects: Grouping Slides in Adobe Captivate 7

> 30/09/2013 - Thematic case study (e-learning) : Rapid learning and mobile learning, the major trends by Adobe

> 03/09/2013 - Adobe Releases Presenter 9 – Simple, Intuitive Software for Effective Communication with a Virtual Audience

> 23/08/2013 - Adobe Announces Captivate 7 – Everything You Need to Create in eLearning