Compare software
Find information

Press and News

<< Back

 

Adobe Pushes Boundaries of Marketing at Summit 2015

Two New Adobe Marketing Solutions Unveiled; New Capabilities Infuse Marketing into Mobile, Video and Internet-of-Things

Adobe (Nasdaq: ADBE) today kicked of Summit 2015, Adobe's annual digital marketing conference in the U.S., showcasing innovation across its Adobe Marketing Cloud. Highlights at the sold-out conference include advancements in mobile marketing and app development, extension of marketing intelligence into product design and Internet-of-Things (IoT) and the fusion of ad and marketing technologies. The company also unveiled two new Adobe Marketing Cloud solutions — Adobe Primetime, the industry’s leading multi-screen TV platform, and Audience Manager, Adobe’s fast-growing data management platform — as well as new capabilities in Adobe Campaign and Adobe Analytics.

Joining Adobe CEO Shantanu Narayen and Senior Vice President of Adobe’s Digital Marketing Business, Brad Rencher, will be individuals who embody risk-taking and are pushing themselves and entire categories beyond pre-defined boundaries. Among the featured speakers are El Capitan free climbers Tommy Caldwell and Kevin Jorgeson; statistician Nate Silver; author Michael Lewis; Lauren Bush Lauren, founder of Feed.org; Hall of Fame quarterback Steve Young and Academy Award nominee Michael Keaton.

“Marketing has been driving digital transformation at the world’s largest brands, agencies and media companies,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business at Adobe. “Now, marketing is moving beyond the marketing department and transforming how enterprises organize and engage with customers across every touch point. Enabled by a richer view of the customer, digital experiences are starting to change how we shop, open hotel room doors, interact with our cars and buy soda from vending machines.”

Two New Solutions
Adobe Audience Manager and Adobe Primetime are now part of Adobe Marketing Cloud. Audience Manager offers new capabilities to gain greater insight into customer journeys, including a new Audience Marketplace to buy and sell anonymous audience data, and cross-device identification that lets marketers take advantage of user authentications to target individuals in a household that share a single device.

Adobe Primetime, the industry’s leading multiscreen TV platform, used by NBC Sports, Comcast, Turner Broadcasting, Time Warner Cable and others, now allows marketers and ad operations professionals to import first-, second- and third-party audience data into Audience Manager and execute ad campaigns targeting specific audience segments. With cross-device frequency capping, media companies can now deliver personalized ads across platforms, and ensure that a single user with more than one device doesn’t have to watch the same ad with more than the desired number of exposures. 

Marketing Extends to IoT
Adobe Marketing Cloud enables brands to extend the impact of marketing across more touch points including wearables and Internet-of-Things (IoT) devices. Adobe Experience Manager Screens and Adobe Target now bring highly personalized experiences to physical spaces like retail stores and hotel rooms and enable marketers to optimize content across any IoT device. The new IoT SDK lets brands measure and analyze consumer engagement across any of those devices, and new Intelligent Location capabilities allow companies to use GPS and iBeacon data to optimize their physical brand presence.  

Featured on stage at Summit will be brands like Starwood and Under Armour, who are using the Adobe Marketing Cloud to create personalized experiences in the physical world. Starwood will show how they are customizing hotel experiences, including SPG Keyless, which gives Starwood members the ability to check in and access their rooms with just a smartphone. Under Armour will demonstrate how they are redefining the way clothing lines are designed with new Adobe Experience Manager Screens technology. 

Mobile App Development
Brands have been challenged with integrating multiple mobile marketing solutions, struggling to synthesize a myriad of different tools.  Today, Adobe announced key enhancements to Adobe Mobile Services in Adobe Marketing Cloud that dramatically simplify the mobile app lifecycle — from app development and user acquisition to app analytics and user engagement. A new mobile framework in Adobe Mobile Services brings together app technologies across Adobe Marketing Cloud to eliminate enterprises’ dependence on an array of disjointed point solutions. To complement Adobe Mobile Services, Adobe enables brands to tap into its partner ecosystem to add functionality to their apps. The company extended its group of partners today by adding six top app technology providers, who are integrating their tools into Adobe’s mobile app framework

Ad Tech Meets Marketing Tech
Programmatic ad buying continues to be a challenge for today’s advertisers, with too much focus placed on display ad bidding and multiple data vendors providing different buying methods and billing practices. Adobe today announced a solution, combining a new algorithmic engine and key advancements to Audience Core Services to unify audience targeting, buying, data and billing in one platform. The solution integrates audience and behavior data from a broad range of sources (including Web, mobile app and CRM systems), automates the execution of paid media campaigns through Adobe Media Optimizer and lets marketers use the same audience segments across earned and owned campaigns to deliver consistent experiences. By integrating programmatic buying natively, Adobe brings the marketplace to the marketer and enables consistent consumer experiences across channels.

Adobe Campaign Standard
Adobe today announced Adobe Campaign Standard, enabling more contextual, integrated and coordinated emails as part of a real-time customer engagement strategy. This new offering features native integration into Adobe Marketing Cloud and a new mobile-friendly user interface, allowing marketers to create and manage email campaigns across devices.  

Adobe Analytics
Adobe Analytics introduced several new features including Contribution Analysis to help marketers understand the reasons for anomalies in millions of data points as well as Customer Attributes, a new feature that imports data from CRM systems or any other source of online or offline enterprise data that includes a unique customer ID. 

Adobe Summit keynote sessions can be viewed live online today, Tuesday, March 10, and Wednesday, March 11 from 9-11 a.m. MST.

About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, video, audience management, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud with over 30.4 trillion transactions a year. 

www.adobe.com

Adobe Captivate 9: Create any kind of eLearning end-to-end. For any device.
With new Adobe Captivate 9 you can create virtually any kind of aesthetically attractive and instructionally sound eLearning. Go seamlessly from storyboarding to responsive eLearning and everything else in-between using a single easy-to-use tool. Dip into the exclusive 25,000+ asset store to enrich your content. Enjoy the power of being able to create amazing courses that run seamlessly across desktops and mobile devices.
Learn more

More details of this software

Publisher press


> 11/05/2017 - Adobe Summit EMEA 2017: Creating Exceptional Customer Experiences

> 06/04/2017 - AI, VR, IoT and Kate McKinnon Headline Adobe “Summit Sneaks”

> 03/03/2017 - Adobe Empowers Businesses to Transform at Adobe Summit

> 22/02/2017 - The Role Of Critical Thinking In Modern Business Training

> 02/02/2017 - Adobe’s Board of Directors Elects Adobe CEO Shantanu Narayen as Chairman

> 03/01/2017 - Adobe Completes Acquisition of TubeMogul

> 06/12/2016 - Adobe Data Shows Cyber Monday Largest Online Sales Day in History With $3.39 Billion

> 22/11/2016 - Adobe Named a Leader in Lead-to-Revenue Management Platform Vendors by Independent Research Firm

> 04/11/2016 - Creativity Pays: Global Survey From Adobe Links Being Creative to Stronger Personal and Professional Success

> 27/10/2016 - World’s Top Creators Headline Adobe MAX

> 19/10/2016 - Adobe Named a Leader in Gartner 2016 Magic Quadrant for Digital Marketing Analytics

> 06/10/2016 - Media Alert: Adobe Survey Reveals Americans’ Dependence on Email

> 16/09/2016 - Media Alert: Adobe Releases Lightroom for Mobile 2.5 Enabling Mobile DNG Raw Photography on iOS 10

> 08/09/2016 - Adobe Unveils New Virtual Reality, Character Animation and 3D Innovations at IBC 2016

> 15/07/2016 - Adobe Creative Cloud Innovations Take Creativity From Blank Page to Brilliant

> 27/06/2016 - Interview (e-learning): Gourav Sinha, Marketing Manager of Adobe

> 23/06/2016 - Adobe Positioned as a Leader in Gartner Magic Quadrant for Mobile App Development Platforms

> 07/06/2016 - Adobe Launches Spark: Visual Storytelling Apps for Everyone

> 26/05/2016 - Adobe Names Cynthia Stoddard as Senior Vice President and Chief Information Officer

> 13/05/2016 - Media Alert: Adobe Launches Public Sector Cloud Offerings on Amazon Web Services in Europe

> 04/05/2016 - Adobe Sign Debuts, Integrated with Adobe Marketing Cloud for Paperless Customer Experiences

> 22/04/2016 - Adobe Unveils Breakthroughs in Video and Film Production

> 08/04/2016 - Adobe Summit 2016: Are You An Experience Business?

> 29/03/2016 - Adobe Announces Cross-Device Co-op to Enable People-Based Marketing

> 11/03/2016 - Opera House Embarks on Digital Transformation with Adobe

> 16/02/2016 - Media Alert: Adobe to Unveil Next Generation Marketing Cloud at Summit

> 08/02/2016 - Adobe Video Tools Get Rave Reviews at Sundance 2016

> 14/01/2016 - Distracted and Device-Hungry: Global Consumers Demand That Brands Entertain Them

> 21/12/2015 - Accenture and Adobe Expand Alliance to Advance Digital Transformation for Life Science, Healthcare, and Financial Services Organizations

> 26/11/2015 - Adobe Named a Leader in Data Management Platforms by Independent Research Firm

> 31/07/2015 - Interview (e-learning): Priyank Shrivastava,director of product marketing at Adobe

> 23/06/2015 - Adobe Unveils Milestone 2015 Creative Cloud Release

> 04/06/2015 - Adobe Announces 2015 Release of Technical Communication Suite

> 26/05/2015 - Adobe Report Predicts Summer Travel Spend to Increase to $65 Billion

> 18/05/2015 - Adobe Advances Programmatic Advertising with New Dynamic Creative Technology

> 12/05/2015 - Adobe Advances Integration of Big Data with Creative Content

> 29/04/2015 - Adobe Delivers Major Innovations to Creative Cloud Photography

> 23/04/2015 - Adobe Positioned as a Leader in Gartner Magic Quadrant for Multichannel Campaign Management

> 26/03/2015 - Adobe Reports Strong Q1 FY2015 Financial Results

> 17/03/2015 - Adobe Pushes Boundaries of Marketing at Summit 2015

> 09/03/2015 - Adobe Photoshop Turns Twenty-Five

> 24/02/2015 - Media Alert: Adobe Summit to Feature Industry Luminaries, Digital Marketing Innovations

> 11/02/2015 - Adobe Launches Cloud Solutions for Government at Digital Government Assembly

> 03/02/2015 - Super 7 Tips To Create Responsive Courses with Adobe Captivate 8

> 23/01/2015 - Adobe Announces Program to Repurchase $2.0 Billion of Stock by End of FY2017

> 14/01/2015 - Top 5 productivity tips for Adobe Captivate

> 09/01/2015 - Adobe Positioned as a Leader in Gartner Magic Quadrant for Digital Marketing Hubs

> 05/01/2015 - Interview (e-learning): Dr. Pooja Jaisingh, Sr. eLearning evangelist of Adobe

> 16/12/2014 - Adobe Data Shows Cyber Monday Sales Up 16 Percent; Large Retailers See Biggest Gains

> 04/12/2014 - Adobe Learning Summit 2014 session recordings now available!

> 18/09/2014 - ADOBE LEARNING SUMMIT - Explore New Frontiers , Oct 27, Las Vegas

> 15/09/2014 - Adobe and Publicis Groupe Team Up to Deliver First Always-On Global Marketing Platform

> 04/09/2014 - Adobe Named a Strong Performer in Digital Experience Delivery Platforms by Independent Research Firm

> 24/06/2014 - Adobe Presenter 10 Enables on-Demand eLearning

> 10/03/2014 - Organize your eLearning Projects: Grouping Slides in Adobe Captivate 7

> 30/09/2013 - Thematic case study (e-learning) : Rapid learning and mobile learning, the major trends by Adobe

> 03/09/2013 - Adobe Releases Presenter 9 – Simple, Intuitive Software for Effective Communication with a Virtual Audience

> 23/08/2013 - Adobe Announces Captivate 7 – Everything You Need to Create in eLearning