Compare software
Find information

Press and News

<< Back

 

Adobe Unveils Breakthroughs in Video and Film Production

Virtual Reality, Character Animation, Sound Innovation Comes To Creative Cloud

The way consumers access and view content has undergone sweeping changes. Media and entertainment companies, along with creative professionals, are under increasing pressure to find new ways to create, deliver and monetize content. They must also adapt to rapidly evolving technology advancements, including high-resolution capture, new delivery formats and virtual reality to name a few. Also, enterprises are dealing with an explosion of content demands from constituencies and need to integrate high-impact content types, like video, into their communications strategies.

Ahead of the National Association of Broadcasters (NAB) Show next week, Adobe (Nasdaq:ADBE) has revealed new features across its Creative Cloud tools for video editing, motion graphics, audio and collaboration. Media and entertainment companies are combining these advanced content creation capabilities with Adobe Primetime to help deliver TV and video content across screens. With Adobe’s digital marketing tools TV networks and pay-TV providers can drive viewer acquisition, engagement and monetization as audiences embrace “over the top” (OTT) content via connected devices such as Apple TV, Sony PlayStation, Roku and Microsoft Xbox. At NAB, Adobe will demonstrate the updated tools and new workflows at booth #SL3910, South Hall (lower) in the Las Vegas Convention Center and at over 120 partner booths from April 18-21.

Adobe Creative Cloud video tools are becoming the go-to source for film editors of both award-winning Hollywood and indie films. The most recent example is Deadpool, the 20th Century FOX blockbuster which shattered box office records. The post-production team from Deadpool will discuss their state-of-the-art workflows and why they chose Adobe Premiere Pro CC in a Creative Master Series panel at NAB on April 19 from 4:15–5 p.m. PT.

Upcoming productions using Premiere Pro CC include Mindhunter, David Fincher’s new series for Netflix, and 6 Below directed by Scott Waugh and starring Josh Hartnett, which is currently shooting in 6K RED and will be edited natively in Premiere Pro.

Creative Cloud video tools are also powering a new generation of content delivered via social channels like YouTube, Facebook and Instagram.

"The videos we make at RocketJump are pure entertainment,” said Freddie Wong, Founder of RocketJump, the hybrid studio/production company behind the popular RocketJump YouTube channel with nearly 8 million subscribers and 1.3 billion views. “We've been users of Adobe's Creative Cloud for years and love the new features coming soon. In addition to editing native footage in Premiere Pro and creating awesome visual effects in After Effects, we use Photoshop for graphics, Audition to sweeten audio, Media Encoder to export content, and now Creative Cloud Libraries to share assets.”

Immerse Yourself In Creativity

Adobe continues to deliver technology that opens unimagined creative opportunities for video and film production, and now, immersive experiences. In the next release of Creative Cloud – available in early summer – Premiere Pro CC will add new virtual reality capabilities, including “field of view” mode for spherical stitched media. In addition, thanks to Adobe Stock integration into CC apps, customers are already experiencing productivity increases of 10 times, when adding stock content into creative projects, including video*. In the upcoming release, Adobe Stock will have enhanced connections with CC apps and new workflows will enable Adobe Bridge and Lightroom users to contribute to the Adobe Stock marketplace directly from within the application.

Other feature highlights coming soon to Creative Cloud include:

  • Powerful proxy workflows in Premiere Pro CC and Adobe Media Encoder CC enable users to easily work with heavy 8K, HDR and HFR media, so editors can switch between native and proxy formats freely – even on lightweight machines.
  • Enhanced Lumetri™ Color tools within Premiere Pro CC adds HSL Secondaries to expand the editor’s toolkit for making color correction and adjustment easier for all filmmakers.
  • Easier and more efficient Character Animator includes a simplified puppet creation process that enables users to easily tag puppet layers easily and record multiple takes of a character’s movement. Users can animate puppets to respond to motion and trigger animation accordingly.
  • Quickly find Adobe Stock assets with new filtered search in Creative Cloud Libraries. Licensed assets in your library are now badged for easy identification, videos are displayed with duration and format information, and saved videos are linked to video previews on the Adobe Stock site. 
“There’s rapid change happening in the digital landscape with video now the fastest growing media type across social media platforms and OTT shaking up broadcast and film,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. “Adobe is transforming the industry with Creative Cloud and Primetime by helping customers create beautiful content to engage viewers and technologies that monetize content that audiences care about.”
 
Helpful Links

Pricing and Availability

At NAB, Adobe is previewing the next major updates to Creative Cloud. These updates are expected to ship in the coming months. The company is offering Adobe Creative Cloud for U.S. $49.99 a month. For more information, visit http://www.adobe.com/go/video.

About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Adobe Captivate 9: Create any kind of eLearning end-to-end. For any device.
With new Adobe Captivate 9 you can create virtually any kind of aesthetically attractive and instructionally sound eLearning. Go seamlessly from storyboarding to responsive eLearning and everything else in-between using a single easy-to-use tool. Dip into the exclusive 25,000+ asset store to enrich your content. Enjoy the power of being able to create amazing courses that run seamlessly across desktops and mobile devices.
Learn more

More details of this software

Publisher press


> 11/05/2017 - Adobe Summit EMEA 2017: Creating Exceptional Customer Experiences

> 06/04/2017 - AI, VR, IoT and Kate McKinnon Headline Adobe “Summit Sneaks”

> 03/03/2017 - Adobe Empowers Businesses to Transform at Adobe Summit

> 22/02/2017 - The Role Of Critical Thinking In Modern Business Training

> 02/02/2017 - Adobe’s Board of Directors Elects Adobe CEO Shantanu Narayen as Chairman

> 03/01/2017 - Adobe Completes Acquisition of TubeMogul

> 06/12/2016 - Adobe Data Shows Cyber Monday Largest Online Sales Day in History With $3.39 Billion

> 22/11/2016 - Adobe Named a Leader in Lead-to-Revenue Management Platform Vendors by Independent Research Firm

> 04/11/2016 - Creativity Pays: Global Survey From Adobe Links Being Creative to Stronger Personal and Professional Success

> 27/10/2016 - World’s Top Creators Headline Adobe MAX

> 19/10/2016 - Adobe Named a Leader in Gartner 2016 Magic Quadrant for Digital Marketing Analytics

> 06/10/2016 - Media Alert: Adobe Survey Reveals Americans’ Dependence on Email

> 16/09/2016 - Media Alert: Adobe Releases Lightroom for Mobile 2.5 Enabling Mobile DNG Raw Photography on iOS 10

> 08/09/2016 - Adobe Unveils New Virtual Reality, Character Animation and 3D Innovations at IBC 2016

> 15/07/2016 - Adobe Creative Cloud Innovations Take Creativity From Blank Page to Brilliant

> 27/06/2016 - Interview (e-learning): Gourav Sinha, Marketing Manager of Adobe

> 23/06/2016 - Adobe Positioned as a Leader in Gartner Magic Quadrant for Mobile App Development Platforms

> 07/06/2016 - Adobe Launches Spark: Visual Storytelling Apps for Everyone

> 26/05/2016 - Adobe Names Cynthia Stoddard as Senior Vice President and Chief Information Officer

> 13/05/2016 - Media Alert: Adobe Launches Public Sector Cloud Offerings on Amazon Web Services in Europe

> 04/05/2016 - Adobe Sign Debuts, Integrated with Adobe Marketing Cloud for Paperless Customer Experiences

> 22/04/2016 - Adobe Unveils Breakthroughs in Video and Film Production

> 08/04/2016 - Adobe Summit 2016: Are You An Experience Business?

> 29/03/2016 - Adobe Announces Cross-Device Co-op to Enable People-Based Marketing

> 11/03/2016 - Opera House Embarks on Digital Transformation with Adobe

> 16/02/2016 - Media Alert: Adobe to Unveil Next Generation Marketing Cloud at Summit

> 08/02/2016 - Adobe Video Tools Get Rave Reviews at Sundance 2016

> 14/01/2016 - Distracted and Device-Hungry: Global Consumers Demand That Brands Entertain Them

> 21/12/2015 - Accenture and Adobe Expand Alliance to Advance Digital Transformation for Life Science, Healthcare, and Financial Services Organizations

> 26/11/2015 - Adobe Named a Leader in Data Management Platforms by Independent Research Firm

> 31/07/2015 - Interview (e-learning): Priyank Shrivastava,director of product marketing at Adobe

> 23/06/2015 - Adobe Unveils Milestone 2015 Creative Cloud Release

> 04/06/2015 - Adobe Announces 2015 Release of Technical Communication Suite

> 26/05/2015 - Adobe Report Predicts Summer Travel Spend to Increase to $65 Billion

> 18/05/2015 - Adobe Advances Programmatic Advertising with New Dynamic Creative Technology

> 12/05/2015 - Adobe Advances Integration of Big Data with Creative Content

> 29/04/2015 - Adobe Delivers Major Innovations to Creative Cloud Photography

> 23/04/2015 - Adobe Positioned as a Leader in Gartner Magic Quadrant for Multichannel Campaign Management

> 26/03/2015 - Adobe Reports Strong Q1 FY2015 Financial Results

> 17/03/2015 - Adobe Pushes Boundaries of Marketing at Summit 2015

> 09/03/2015 - Adobe Photoshop Turns Twenty-Five

> 24/02/2015 - Media Alert: Adobe Summit to Feature Industry Luminaries, Digital Marketing Innovations

> 11/02/2015 - Adobe Launches Cloud Solutions for Government at Digital Government Assembly

> 03/02/2015 - Super 7 Tips To Create Responsive Courses with Adobe Captivate 8

> 23/01/2015 - Adobe Announces Program to Repurchase $2.0 Billion of Stock by End of FY2017

> 14/01/2015 - Top 5 productivity tips for Adobe Captivate

> 09/01/2015 - Adobe Positioned as a Leader in Gartner Magic Quadrant for Digital Marketing Hubs

> 05/01/2015 - Interview (e-learning): Dr. Pooja Jaisingh, Sr. eLearning evangelist of Adobe

> 16/12/2014 - Adobe Data Shows Cyber Monday Sales Up 16 Percent; Large Retailers See Biggest Gains

> 04/12/2014 - Adobe Learning Summit 2014 session recordings now available!

> 18/09/2014 - ADOBE LEARNING SUMMIT - Explore New Frontiers , Oct 27, Las Vegas

> 15/09/2014 - Adobe and Publicis Groupe Team Up to Deliver First Always-On Global Marketing Platform

> 04/09/2014 - Adobe Named a Strong Performer in Digital Experience Delivery Platforms by Independent Research Firm

> 24/06/2014 - Adobe Presenter 10 Enables on-Demand eLearning

> 10/03/2014 - Organize your eLearning Projects: Grouping Slides in Adobe Captivate 7

> 30/09/2013 - Thematic case study (e-learning) : Rapid learning and mobile learning, the major trends by Adobe

> 03/09/2013 - Adobe Releases Presenter 9 – Simple, Intuitive Software for Effective Communication with a Virtual Audience

> 23/08/2013 - Adobe Announces Captivate 7 – Everything You Need to Create in eLearning