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Media Alert: Adobe Announces Strong Momentum with Retailers; Introduces New Product Innovations to Advance Industry

Adobe (Nasdaq: ADBE) today introduced a series of product innovations in Adobe Marketing Cloud to help retailers better understand and engage with customers across the web, in apps and within their stores. The company also announced strong adoption of Adobe Marketing Cloud across the retail sector with major new customer wins, which give the company unprecedented insights into retail transactions.


  • According to the latest Internet Retailer Top 500 List*, $7.50 out of every ten dollars spent online with the top 500 U.S. retailers goes through Adobe Marketing Cloud. In addition, Adobe has insights into 80 percent of online transactions from the top 100 U.S. retailers while the technology vendor with the second largest share is able to measure 22.5 percent of transactions*. Adobe Marketing Cloud supports 41 trillion transactions and 4.1 trillion rich media requests, and powers more than 60 billion emails per year across all industries. 
  • Eight of the top ten world’s largest retailers now rely on Adobe Marketing Cloud for their digital marketing needs. Other retail customers include Alex and Ani, Autotrader, American Eagle CDW, The Container Store, Guess, Home Depot, John Lewis, Kirkland’s, Lenovo, l’Occitane, Rakuten, Safeway, Sephora, Sony, Tivo, Tumi, and many more.
  • With new customer intelligence capabilities in Adobe Marketing Cloud retailers can optimize customer interactions across the web, apps and on any other digital medium. Retailers can schedule and deliver push notifications and trigger in-app messages to mobile shoppers in real time based on consumer behavior. With support for beacons retailers can send targeted information and promotions while a customer is in a store and then leverage the store and app usage data to follow up with personalized emails. The new Shoppable Video functionality enables brands to let customers purchase products directly from within a video. For more details, see Adobe’s Digital Marketing Blog.
“Adobe Marketing Cloud has seen strong adoption in the retail space,” said Melissa Webster, analyst at IDC Research. “Adobe’s leadership in the Web analytics market has given it a big advantage here. Retailers need “big data” insights to optimize their cross-channel digital experiences and campaigns – and deliver the personalized, relevant experiences that inspire customer loyalty and advocacy.”
“More than any other company, Adobe has extensive insights into consumer behavior and how shoppers spend their money online and offline,” said Michael Klein, director, Industry Strategy, Retail at Adobe. “Adobe can measure and forecast trends based on data from hundreds of retailers across the globe, small and large, from pure online to brick and mortar retailers. Coupled with Adobe’s legacy of enabling and distributing rich, immersive content we are uniquely positioned to deliver on the promise of true personalization.”
Customer Quotes

“We use Adobe Analytics, Adobe Experience Manager and Adobe Social to give customers more personalized shopping experiences by serving dynamic, up-close looks at products online,” said Naveen Gunti, senior director, eCommerce Technology and Operations, Tumi Holdings, Inc. “By constantly analyzing data and refining our digital strategy with the help of Adobe Marketing Cloud, we were able to drive 40 percent more mobile and site engagement and up to 40 percent faster product assets preparation.”

“With Adobe Campaign and Adobe Social, L’Occitane is able to coordinate every channel interaction for meaningful one-to-one exchanges that resonate with our customers,” said Mathieu Staat, director for Digital, CRM Worldwide, L’Occitane. “Adobe Marketing Cloud helped us increase purchases by up to 18.5 percent and drive four times higher conversion rates for personalized email campaigns.”

“With Adobe Marketing Cloud, we are using data every day to make interactions more relevant and engaging,” said Paul Albright, social marketing manager at Safeway. “With Adobe Media Optimizer, Adobe Analytics and Adobe Social, we were able to build brand awareness, engage loyalty club members and promote products across social media channels. For example, engagement rates with videos increased by close to 500 percent."

Additional Resources 

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit

* Internet Retailer’s 2015 Top 500 eGuide, an independent source that measures online commerce technologies 

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