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Meta4 revamps its corporate image

The new Meta4 image reflects the company’s cloud strategy and international growth

Meta4 expects a 60% increase in contracts signed for their cloud line of solutions in 2014 which will represent 30% of total revenue at year end

To reinforce the company’s growth strategy based on internationalization and developing its line of solutions in the cloud solutions, Meta4, a world class leader for human capital management (HCM) has revealed the renovation of its brand image to all its offices.

This new change in corporate image goes hand in hand with Meta4’s strategy for developing and consolidating the international market for cloud payroll and HR management solutions, a business area that has become the main driver of growth in recent years.

This year Meta4 has registered 250,000 employees managed worldwide on their cloud HR and payroll platform, which attests to the international success of its line of cloud solutions. A remarkable fact for the Spanish multinational is that 36% of the revenues for this business area in the first quarter came from Spain and the remaining 64% from abroad; of which 46% was from Europe and 18%, the Americas.

Joining over 200 clients worldwide who have already chosen Meta4 cloud solutions, some of the companies that have come aboard this year are; Hugo Boss, Almirall, Noatum, Fira de Barcelona, Zed, Queserías Entrepinares in Spain; Louis Pion in France; ACA Health, Clínica Las Condes in Chile; Bancamía, Bancóldex in Colombia; or Tecna, a multinational company present in Mexico, Argentina, Bolivia, Peru, Ecuador, Colombia, Brazil, Spain and Saudi Arabia.

Meta4 expects to increase signed contracts by 60% in its line of cloud solutions over 2014 and anticipates this will represent 30% of its total business by the end of this year.


This restyling gives Meta4 a distinct global identity aligned with their business objectives as well as with the needs and challenges of HR professionals around the world.

The company reveals a new visual identity across all its communication elements; a new logo with a more modern design in line with the company’s transformation and business strategy. Revamped typography and images as well as smoother corporate colours create a more personal and contemporary image. A new web with a more innovative image, greater usability and up-to-date information on the company, as well as specialized content in the technology and HR fields, newsletters, white papers, e-books and audiovisual materials.

Meta4 also unveils its new “Glocal Thinking” blog, a space designed to become a meeting point for HR professionals and for sharing specialized content from renowned experts in this field.

Carlos Pardo, CEO and Meta4 General Manager of Spain and Latin America, declares “Renewing our corporate image echoes our evolving business plan that we have executed with great success in recent years. All these changes contribute to strengthening our edge in the international market for Payroll and HR solutions and services with a new identity adapted to our business objectives and in line with our customers’ current needs.”

Meta4 PeopleNet is completely flexible for companies who want to design their own organization model with the tools provided and view the organization based on the way their work is structured. The solution offers total flexibility for designing the organizational model, setting up hierarchical and functional relationships between different members of work groups and dynamically reflecting changes in the way the organization evolves. The solution also enables access to service providers who maintain business activity with the organization. It allows you to enter information on external entities.

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