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New service pack for update.CRM introduces additional industry-specific functions

update software AG launches new service pack

update software AG, one of Europe’s leading providers of customer relationship management (CRM) systems has released a new, comprehensive service pack for update.CRM. It provides users with new features catering to the needs of specific industries. These include further Bing Maps integration, a graphical overview of relationship networks, a guided and modular process for documenting customer visits and simple administration options for end users.

CRM solutions that do not suitably depict industry-specific corporate processes lead to employees neglecting to maintain data in the CRM system sufficiently. This negates the positive effects of deploying a CRM system such as increased efficiency, improved data quality and higher revenue. Vienna-based update software AG responds to this challenge by providing regular updates, such as the latest service pack, that refine existing processes based on the changing needs of industries. Companies in the fields of construction, mechanical engineering, pharmaceuticals, financial services and consumer goods can rely on update.CRM to provide a custom-tailored solution incorporating the latest industry-specific business processes.

Improved user interface and international support for the manufacturing, construction and construction supplies industries

Hierarchic relationship networks can now be displayed graphically in even more detail, from employees to consultants to private acquaintances. Employees can view these relationships at a glance in the Circle of Influence.

Planning appointments is now even more efficient thanks to additional features added to the integration of Bing Maps. The new zoom function in the dispatching area also streamlines the task of scheduling service calls.

Project leaders can now customize various elements such as catalogs directly in the application without requiring support from their IT department.

International companies dealing with a large number of currencies can now define a corporation-wide currency used in reports and offers. When entering amounts in a different currency, the current exchange rate is stored to ensure the amount in the corporate currency reflects the exchange rate valid at the time.

Optimized and legally compliant consultations for financial service providers and insurance firms

The new Circle of Influence displays the relationships between customers. For example, consultants can identify which family members are also customers, as well as other family members’ products.

update.CRM allows data to be documented and archived in a form that cannot be edited, which is a common requirement for many processes in the financial sector.

Modular call documentation for medical technology, pharmaceutical and consumer goods companies

If customer details require updating, field reps can submit a request for change directly within the CRM system to ensure that this data is kept up to date. Documenting products at the point of sale or distributing samples generally require a large number of separate steps. These steps are now more modular, making it easy to customize the steps in the process to reflect the actual order in which they are performed and ensuring that each step is documented.

CRM.connector universal is suited to all industries and synchronizes e-mails and calendar entries in update.CRM with Microsoft Exchange, IBM Notes and other IMAP systems such as Gmail, Open-Xchange and Zimbra. Current CRM trends include social media monitoring and community management. The latest service pack supports a variety of social CRM add-ons.

update.CRM is available as both an on-premise and Software-as-a-Service solution. The company’s portfolio includes a comprehensive range of mobile solutions for smartphones, iPad and laptops as well as add-ons for social CRM.

About update software AG

update software AG ( was founded in Vienna in 1988 and is one of Europe’s leading providers of premium customer relationship management solutions, with over 200,000 users in more than 1,600 businesses worldwide. update has subsidiaries in Germany, Switzerland, the Netherlands, France and Poland. update software AG is listed on the Frankfurt stock exchange and currently has around 300 employees. In 2013, the company posted revenue of EUR 33.1 million.

update’s customers include ALK Abelló, Bawag P.S.K., Daiichi Sankyo, Danfoss, Hansgrohe, Kärcher, MagnaSteyr, Paul Hartmann, Raiffeisen Schweiz, ratiopharm, Reis Robotics, Saint Gobain, Sandoz, Terex Material Handling & Port Solutions, UnicreditBank Hungary, Hamburger Sparkasse and 130 other German savings banks. update maintains strategic partnerships with companies such as Atos Origin, Hewlett Packard, Sensix and Steria Mummert Consulting, as well as update’s hosting partners.