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Next Generation of Infor Customer Relationship Management Now Available


Enhanced Mobile Features, Offline Functionality and New Configurations Bring Information Directly to the User

Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, today announced the next generation of Infor Customer Relationship Management (CRM), which features an intuitive user interface with Infor SoHo styling for the updated mobile application. The latest release of Infor CRM, version 8.3, delivers a more connected and streamlined experience to users through additional configurations and integrations and access to critical customer data while offline. Infor CRM enables organizations to maximize the impact of every interaction, across the entire customer lifecycle, whether in the office or out in the field.

Infor CRM 8.3 delivers pre-configured back office integration with multiple ERP systems via the Infor Intelligent Open Network (ION), a purpose-built middleware solution that delivers a simple but powerful and scalable framework which allows organizations to get software without borders. The result is enterprise-wide visibility in a single management and modeling environment, plus a unified platform for social, mobile, and cloud. In addition, the new Infor Configure Price Quote (CPQ) integration will allow customers operating in the manufacturing and distribution industry to deliver one vision from order to delivery, all through the same interface. Infor CPQ lets users capture knowledge about customizable products once, and then share with dealers and the sales force, on any device, to make selection and configuration more intuitive and error-free.

The new, sleek user interface in Infor CRM Mobile 3.4, developed by Hook & Loop, Infor's in-house digital design agency, enables organizations to work how they live, and automatically displays necessary information in real-time via any mobile device. With the new reconfigured layout, an organization's field force has much more visibility with an intuitive, smart design that promotes user efficiency, greatly reduces the need for use training, and increases user confidence. Users can also access more information offline, when network access becomes unavailable. Customer data, including profile and activity information, can be kept locally on the mobile device, while recently accessed data remains cached on the device as well, thus boosting productivity.

"By providing employees with a beautifully designed, easy to use mobile application that empowers them with critical information, right at their fingertips, organizations can enter into more rewarding relationships with their customers and prospects," said Pierre Custeau, vice president, Product Strategy, Infor Customer Experience. "Across every industry, from manufacturing to financial services to distribution to retail, the need for instant and always on access to the right data pulled in from various applications such as ERP, financial management systems, and supply chain management systems is critical to delivering superior customer experience."

Every customer interaction presents multiple opportunities to improve your business. Whether by increasing revenue, generating a new lead, or increasing an existing client’s satisfaction with your company, you need to make the most of every interaction at every point of contact. Infor customer relationship management will help you strengthen your business with an integrated marketing, sales, and service approach to customer relations. Analytical CRM software from Infor does more than just track customer interaction - it helps you formulate insights that can increase leads, retention, and revenue. By utilizing the power of Infor CRM Epiphany, you can help your customer-facing staff with detailed recommendations and coordination during every customer experience.

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