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update gained about 80 new customers in 2013 with its new generation of CRM software

40 percent of new customers opt for SaaS version of update.CRM

update software AG, a leading European provider of premium CRM solutions headquartered in Vienna, Austria, can look back at a very eventful year 2013. This positive development was driven by the launch of update.CRM, the brand new generation of update's CRM system, one of the most innovative solutions on the market. Based on experience management principles, update.CRM focuses on users and their processes and needs. Over 80 new update customers in 2013 are testament to the success of the CRM specialist's strategy.

Industry focus as a decisive factor for customers

"With update, we not only found a CRM solution that provides the processes we need in the standard version, but also a team that speaks our language and knows our sector. The SaaS model made our international rollout quick and easy," says Sigrid Vossler, business transformation project manager at TALIS Management Holding GmbH, explaining why her company chose update software AG's solution.

update.CRM's preconfigured industry solutions are also an asset in the banking and finance sectors, as evidenced by Bankhaus Lampe KG's opting for update. "For me, they were the clear winners in our selection process," says Thomas Welter, head of organization and IT at Bankhaus Lampe. "update's solution stands out due to its high performance and results are quickly achieved. Many aspects of the software are self-explanatory."

update's new customers in the construction and manufacturing industries in 2013 include HEWI and TALIS Management Holding in Germany, Actia Automotive in France, voestalpine VAE in Austria as well as Bosman BV and Qbuzz in the Netherlands. In the financial services industry, Bankhaus Lampe in Germany and IRIS Corporate Finance in the Netherlands are among the customers that opted for update in the past year. In the German life sciences sector, update is pleased to count the Limbach Group and Mitsubishi Pharma Germany among its new customers. Bahlsen in Germany and Vignerons Plaimont in France are amongst update's new customers in the consumer goods industry. In addition, the French company SIBLU and Unicef Netherlands have also opted for update's CRM solution.

update's CRM system is tailored for selected industries: preconfigured solutions are available for the life sciences, financial services, consumer goods, construction and construction supplies and manufacturing industries. The company's intimate knowledge of these industries' specific CRM processes and its state-of-the-art technology founded on experience management principles are often decisive factors for new customers.

Growth of mobile CRM and SaaS solutions

update's mobile CRM solutions such as the red dot design award winner CRM.pad, a native application for iPads, are achieving strong growth. update's decision to offer a SaaS version of its premium CRM solution has also proven to be a sound strategy that has resulted in lasting position with strategic importance for the Company: over 40% of update's new customers choose update.CRM's SaaS version. update's CEO Thomas Deutschmann comments on the importance of CRM for sustainable success: "Our economy is demand-oriented. Today, differentiating yourself through your products is only rarely possible anymore. Outstanding customer relationships are what determine business success. CRM is more necessary than ever and it goes far beyond basic functions such as contact and opportunity management.”

If you want to get in contact with update customers or the management team you can visit them at CeBIT from March 10 – 14 at Hall 6/E18. Appointments can be made via

About update software AG

update software AG was founded in Vienna, Austria, in 1988 and is a leading European provider of premium CRM solutions, with approximately 200,000 users in 1,600 companies worldwide. The company has subsidiaries in Germany, Switzerland, the Netherlands, France and Poland. update software AG is listed on the German stock exchange in Frankfurt am Main and currently has around 300 employees. In 2013, the company achieved revenues of EUR 33.1 million.

update customers include ALK Abelló, Bawag P.S.K., Boehringer Ingelheim, Daiichi Sankyo, Danfoss, Hansgrohe, Kärcher, MagnaSteyr, Paul Hartmann, Raiffeisen Schweiz, ratiopharm, Reis Robotics, Saint Gobain, Sandoz, Terex Material Handling & Port Solutions, UnicreditBank Hungary and Hamburger Sparkasse as well as 130 other German Sparkasse banks. update maintains strategic partnerships with companies such as Atos, Hewlett Packard, Sensix, Steria Mummert Consulting and hosting partners.