Errol Charles Campbell
Errol has been a Qualified teacher and lecturer in Design and Technology for the over 15 years. He is an innovated educator with a vision for the use of on-line technology for the 21st century in the classroom. He is a member of The General Teaching Council for England and also a member of The National College for School Teachers and Leaders.
“Lead with marketing not learning” (Stephen walsh [KINEO])
This webinar addresses new blends and marketing strategies, and ask the question ‘what about social learning?’
“Continuous learning meet the learning campaign” (ASTD, 2014)
WHAT’S IN IT FOR YOU
Know the different cognitive tools used to start your learning campaign. Know the how these communication facilities and collaboration software resources can grow your elearning.
Know about constructivist educational principles and be able to apply them to situated learning.
WHAT IS SITUATED LEARNING?
Herrington & Oliver, (1995; 1998) identified nine discrete characteristics of; ‘Situated and Web-based Instructional Design of elearning’.
1/ Authentic concepts
2/ Authentic activities
3/ Access to expert performances and the modelling of processes.
4/ Multiple roles and perspectives
5/Collaborative construction of knowledge.
6/ Reflection to enable abstractions to be formed
7/Articulation to enable tacit knowledge to be made explicit.
8/ Coaching and scaffolding by the teacher at critical times.
9/ Authentic assessment of learning within the task.
WHY IS SITUATED LEARNING IMPORTANT?
‘Seven Spaces of Social Media’, (Matt Locke) 1/ Secret spaces – Text/email
2/ Group spaces – Facebook/Discussion boards.
3/ Publishing spaces – Blog/Twitter/Wordpress/Flickr
4/Performing spaces – Gaming/Virtual reality.
5/ Participating spaces – Web-conferencing.
6/ Watching spaces – TY/Lectures/Ted talks.
7/ Data spaces – Big data analysis.
CONTINUOUS LEARNING MEET THE LEARNING CAMPAIGN
Meanings: Association; Signifier; Index.
Explore the timing of information exposure. What does mean for marketing? How often must you repeat a message before people buy into a product or service? E.g. repeat cycle of minutes/hours/days/week/or years and years.
BRAIN and MEMORY: Seven tips that improves elearning (Kohn, A. ASTD Conference).
Recommends you should, “Connect with the learners three times; Spaced learning”.
Recommended reading: BRAIN RULES, 12 principles for thriving at work, home and at school, (John Medina, 2008)
Recommended elearning tools.
“It’s about using marketing tools to spread the learning content” (ASTD, 2014)